Monday, 30 December 2013

How effective is the combination of your media product and ancillarytexts?


I am actually really pleased with my final resulting products, particularly the album artwork however this didn't follow the planning in any form. I began to create the designed plans with an image of the main artist Peter, however I couldn't find a good combination and layout, each edit didn't give the professional look I wanted. So I stepped back and started brainstorming about other ideas and plans for album work. I used the theme of the illusion and delusion of the make believe setting of Neverland and thought about creating a similar effect, an image which challenges the scientific, real life perceptions. 

Also within the story of Peter Pan there is a scene in which Peter looses his shadow and it becomes detached from him. From these themes created this CD design of the shadow with the lack of the human figure.

I'm really pleased with the final result and have used elements between the ancillary texts to create better synergy- the lined effect on the disc design I have created on the spine of the outer case, this pattern I then copied and rotated to create a frame for the inside booklet. Also I have kept the same text and colour schemes to help make each text relatible to the other through several elements. 

Links and differences between ancillary texts a video

However I do find there is a lack of similarity and synergy between the music video and the digipak and advert. Although I noticed that many other artists do this, typically the CD won't reflect images and strong relations with one song, unless it is a single and not an album. Seen as I have created this CD as an album I didn't want to have a very heavy Neverland theme through setting, however as I have analysed there are subtle themes shared with the story (shadow) also the performance scene have several shot which have very focused blue lighting which helps to link to these design without being too overpowering. 


Links and differences between magazine advert and ancillary text 

As planned I have used the same image for the magazine advert as the CD front cover, this clearly shows the representation the advert is for the album. Also to emphasise this I have used the same font throughout all the text on both. There aren't really any differences between the two other than obvious elements suitable for an advert- release date, featured songs etc. However this is to how I planned and personally don't see this as a negative.

Links and differences between magazine advert and video

Likewise with the CD cover the links between the magazine advert and the music video stems around the themes of reality, well in this case the concept of what is reality and showcasing the more fake and artificial themes. The "figureless" shadow is a seemingly impossible element, this links to the impossibly idea of wanting to stay young forever and the world of Neverland.

On the other hand there are elements of these products which show differences between the two. The setting and location for example, the music video is very much focused in natural settings and show a lot of outdoor settings in feilds, woods, parks etc; while the image on the advert and ancillary texts is taken outside it is in a very urban location contrasting the Neverland scenes and bring the album to a more realistic setting. 
Developing this theme, the idea of a very realistic background of the concrete, urban background with the seemingly unrealistic artificial component of the shadow creates a very contrasting image and takes this two elements ago form together and create a piece which challenges the perception of what is reality. Also this gives a very everyday setting of the urban environment a very alienated view.

Friday, 27 December 2013

In what way does your media product use, develop or challenge forms and conventions of real media products?

Music video

There are various ways in which my music video both challenges and conforms to music video conventions. The speed of the editing between clips and scenes is very conventional, as the song increases and decreases in tempo the editing style does also, the more intense editing focused during the chorus. Also the lighting i have used is very typical of the music video i analysed during the planning stage, the lighting used in shot is behind the artist pointing toward the camera, i also just front lights behind the camera to ensure the shots i wanted were very clear and light, while the other had a heavy back light focus very much like the shots i analysed.

However my video does challenge certain conventions of music videos, in particular the use of fades and transitions between shots. Typically music videos will only just jump cuts, when applying this to my video I found that it didn't create a smooth effect I could achieve with the overlaid fades.

Also the use of combining two different types of music video types - narrative and performance. typically a music video will be fixed as one or the other, possibly with narrative lip sync if narrative; although there are a select few examples of this in real existing music videos so it is recognised as a technique used in the music industry. 

example music videos which use narrative and performance scenes:
Green day - Wake me up when September ends
Green day - 21 guns
(see videos below)




Digipak

The layout of my digipak I have tried to stay very conventional to give a more professional overview. As the majority of CD albums I have made the artist's name the larger text rather than the album name, I found this strange when researching, I expected the album name to be the key focus. 



However I haven't used an image of the band on the CD cover, this is often used in the music industry to help identify the artist and give more them a higher recognisable fame to their face. Although in my chosen alternative rock genre I found that this wasn't really the case, I studied "You Me At Six" and used them to help inspire my work a lot as they are a very similar band to that of the original band and share the same genre, and are an all male band also.


 Additionally for the layout of the tracks on the back cover I have used a central format, this isn't the most popular format but is very conventional of this genre. While pop and indie genres tend to have a this information formatted to the left hand side of the case, many designs within my genre focus on central text.












Magazine advert 

 
I find my magazine advert is very conventional to those of existing adverts. It uses the same image and design of the CD front cover, this is often used to make the advert very easily identifiable, also vise Versa if you have seen the artwork on an advert it essentially makes finding the CD in store/online easier and confirms it is the correct album.

To the left shows just one of many magazine adverts within this genre which uses this theme of using the same photography and design as the CD cover.
 
The text is minimal to ensure there is little distraction from the key information, this is another element which follows the conventions of existing magazine adverts for albums.

Finished magazine advert

 


Finished digipak

 

  Front and back cover of the Album.

Inside booklet as you open the case

 
Cd disc design

Finished music video

 
  Finished music video: narrative and performance base.
Intra Axis- Somewhere in Neverland

Actors:
Peter - Jamie
Wendy - Becky
Guitarist#1 - Josh
Guitarist#2 - Patrick 
Drummer - Ollie